Nike Epic Flyknit React 2

Brief: Create a London-centric social ad for the @nikelondon page to launch the Nike Epic Flyknit React 2

Execution: Instant GO - lighter and bouncier than before, the new Nike Flyknit is the perfect trainer for the always-on-the-go Londoner. 

Featuring free-running influencer talent, the film’s narrative jumps, bounces and leaps through the streets of Peckham as the protagonist embarks on a chase through the urban landscape. Executed in first-person perspective for a native, mobile-first look and feel, reminiscent of a genuine Instagram Story.

Agency: CULT NY+LDN    Client: Nike