GOODMOVE

GOODMOVE by M&S

Brief: A last minute campaign to launch M&S’ new activewear subbrand GOODMOVE, 

Execution: Referencing the name of the brand, we created a versatile and catchy lock-up that allowed us to capture the various ways in which the modern woman moves.

We wanted to create an inclusive activewear campaign that speaks to every woman and her way of moving - however and wherever that is.

 

Movement isn’t just for the gym anymore and every move is a goodmove. 

Agency: ODD      Client: M&S