Katy Perry

Katy Perry Fragrances Instagram 2019 Content Calendar

Themes
Aesthetic fragrance note
Surreal, playful visuals
Katy Perry music video references 

The references gave fans a chance to show off their KP knowledge by guessing the iconic music video moment. The resulting comment yielded in an increase in engagement.
The word is that Katy herself gave this idea two thumbs up.

Agency: CULTLDN      Client: Vodafone