You don't get to the top of the food chain by giving up

Billionaire, a luxury fashion brand founded by Phillip Plein, wanted to create a 'hype' video to mark their collaboration with boxing sensation Vasyl Lomachenko.

Using powerful VO, we created a narrative that weaves the brand's lion symbolism into Vasyl's inspiring story of work, strength and perseverance.

Director: Lars Timmerman     Client: Billionaire