You don't get to the top of the food chain by giving up
Brief: Billionaire, a luxury fashion brand founded by Phillip Plein, wanted to create a 'hype' video to mark their collaboration with boxing sensation Vasyl Lomachenko.
Execution: Like the Billionaire symbol - the lion - Vasyl is at the top of the allegorical food chain. But that wasn't always the case. Using powerful VO, Vasyl talks about his biggest loss in an an inspiring story of work, strength and perseverance.
You don't get to the top of the food chain by giving up.
Director: Lars Timmerman Client: Billionaire